The Innovation Project: True digital park / TCDC (Facilitation Skill)
Read time:
4 min
Client:
Workshop Facilitator / Co-creator
Industry:
Design Thinking Facilitation for Public Innovation
Start:
January 6, 2025
End:
April 25, 2025
Duration:
16 Weeks
ภาพบรรยากาศตอนนำ Workshop
• ภาพ Canvas หรือ Template ที่ให้ผู้เข้าร่วมใช้
• Outcome: ผลลัพธ์ของผู้เข้าร่วม
Starting point
The existing website had strong visuals but lacked depth and direction. Visitors often felt unsure where to go next, and key content like product specs and updates were hard to access or buried behind confusing flows.
Problem solving
My focus was on making things clearer without losing the brand’s signature minimalism. I reworked the structure to guide users more naturally and designed interfaces that communicated trust through simplicity.
Implimentation
I built a modular system that gives the team flexibility while maintaining a cohesive look. The design uses soft transitions, refined grids, and whitespace to create a sense of calm and precision, echoing Nothing’s hardware philosophy.
Results
The final site improved both form and function. Visitors stayed longer, moved through pages more intuitively, and conversion rates went up. Most importantly, the site now feels like a natural extension of Nothing’s brand.
